SEO Versus SEM: Understanding Difference

Understanding how the search engines like Google and Bing operate can help you grasp complex online marketing tactics like Search Engine Optimization and Search Engine Marketing. Garoot Marketing is an expert in Search marketing and optimization for local and nationwide businesses. While there are no shortcuts in life, ranking above your competition is the essences of Search Engine Marketing. On the other hand, we have Search Engine Optimization, which uses methods like link building, keyword analysis, proper web design, and Meta data to optimize how search engines can find your content. Our marketing team can help you understand and manage your websites SEO and SEM marketing strategies.


Search Engine Marketing (SEM)

Garoot Marketing and our team of web designers and dedicated content marketers are worker bee’s in research and optimization. We look at your business from a customer’s perspective and help identify how your potential clients will search for your business and make sure your advertising dollars are spent in the most effective way possible.   

We believe search engine marketing is far more effective for established businesses that want to reach new audience then completely new business building a brand. Our marketing team use schema, and new tools available through Google and Bing to stand out in your competitive industry. We strongly encourage reviews, testimonials, and a clear message to attract as many qualifies customers as possible for your business. We also recommend paid marketing on platforms like Instagram, and Yelp where users are actively engaging small business.

Benefits of Search Engine Marketing

  • Targeted exposure

  • Fast results

  • Reach More Audience


Search Engine Optimization (SEO)

Search Engine Optimization is a long term effort to increase your brand awareness, reach audience with content related marketing that your customers can enjoy. Before getting started with content, building your websites infrastructure is crucial and using Meta Titles and Descriptions can help your business get noticed through search engines. Our small team of SEO experts can optimize your website with specific titles, descriptions and header tags to make each page unique and valuable for search engines to rank well.

Once your websites infrastructure is well built, our team of marketers reaches out to local blogs, content creators and influencers to create a links back to your most sought after content. We ensure results for keywords and phrases for your local business. We also use tools like maps, directories, and social networks to put your business where your audience can find you.

Most small businesses see results within the first 6 months after beginning there SEO Marketing Campaign.  

Benefits of Search Engine Optimization

  • Low Costs

  • Organic improvement last

  • Consistent results